How to Reel in More Business with Podcasts

By StoryStudio Jun 12, 2019

The buzz around podcasts is loud, and it’s only getting louder.

70% of the US population is familiar with the term “podcasting (up from 64% in 2018), and 51% (144 million) of the US population has listened to at least one podcast (up from 44% in 2018). With the rise of massively successful podcasts like the groundbreaking Serial, the number of available podcasts has increased exponentially, whether for informational or entertainment purposes. Audiences love them because they can be listened to anywhere, at any moment, and are a great way to pass the time. 

But podcasts are also a great way for audiences to learn about any given subject. Podcasts can be published according to theme (e.g., technology or productivity) and can be released by well-known or even relatively unknown hosts. Even brands and businesses have begun publishing informative podcasts as a way to communicate with customers.

If you are looking to sell a service or product, launching a podcast may be the perfect way to do so, because a quality podcast can reel in more business than you might imagine
If you haven’t considered podcasting just yet, consider this: you won’t need a lot to start a podcast. You can set your own production schedule, create your own show format, select your own guests, and even set up your own studio. Plus, podcasts are ideal for telling stories — and as we know, storytelling is the foundation of any highly successful marketing strategy. The more quality content you put out about a topic relevant to you or your industry, the more likely it is that you will become known as an industry expert. With this perceived expertise comes trust and, ultimately, customer loyalty. 

Your podcast can bring in money in other ways as well. You may sell sponsorships and advertising if you have many regular listeners. Or, you can work to sell your own product by giving a pitch at the beginning, middle, or end of your podcast. 

Interested in starting your own podcast? Introduce yourself here
 to chat with our creative team and learn more about what StoryStudio can do for you.

You might also like

It’s 2020 and one thing is clear. People love podcasts! It’s hard to... Read More
The focus of content-creators is to connect with current and... Read More
When we pay attention to statistics, we learn what is happening with... Read More