These 5 Tactics Will Help you Earn Your Target Audience's Loyalty

By StoryStudio Jun 4, 2019

In any busy marketplace, it is rare for customers to stay loyal to one brand. And with the arrival of online commerce, retaining customers has become even more challenging.

As online shopping becomes more and more ubiquitous, customers are able to make purchases with just a few simple clicks and brand loyalty falls victim to convenience.

Online shopping entices consumers to make purchases only when motivated by heavy discounts. For companies and brands that are looking to attract a large number of new customers, flash sale sites like Groupon and others can prove valuable to clients, but they ultimately get in the way of converting buyers into loyal customers.

So what’s a brand or business to do? 

Clearly present solutions to consumer problems.

When you do this, you show that in your industry, you have developed an expertise that consumers can trust. And according to one recent Outbrain survey, 66% of consumers say trust is the most important factor that determines their loyalty to a brand.

Become specialized.

Specialization is another component of building a reputation as an expert in your field.

You don't need to know everything, but you should be well-versed in the particular area you're hoping to stand out in. Audiences will look to you as an industry leader if your content is valuable to them and it’s a source of meaningful information. Want some tips about becoming a thought leader in your industry? Find them here.

Engage with customers.

The more you engage with customers, the more they will feel involved with your brand. You can do this through social media posts and community engagement, email newsletters, and interactive content such as polls and quizzes. Update fans with exciting company news, product releases, and solicit feedback in the process. 

Keep the quality of content high.

Just as buyers seek value in products or services, they seek quality in the content you create. After all, what does it say about a brand if its online presence is severely low-quality?

Regarding millennials in particular, Newscred CEO Shafqat Islam says, “Millennials don’t want to have to work to find the value in a sea of sales messages. Brands can earn millennials’ trust, loyalty, and share of wallet with the right content — but they need to invest in being a helpful partner that respects the characteristics, interests, and qualities that make each millennial unique.”

Reward loyalty.

If you really want customer loyalty, make sure you create strong incentives that will motivate your audience to keep coming back to your brand.

Try giving exclusive information or access, or setting up loyalty programs — no matter what you do, make sure your customers have no choice but to choose you. 

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