You don't have to have a degree in data science to pull valuable insights from your digital campaign results.
Data-driven marketing should be an integral part of every digital strategy. It's important for marketers to have an understanding of the data they have available and how to apply learnings from past campaigns to future ones for more engagements, greater ROI, and an enhanced customer experience. Content creation requires creativity, but at the same time, effective content will reflect learnings you've gathered from your data analysis.
Pay attention to the following brand metrics to measure the success of your digital marketing campaigns.
Site visitors.
As a content marketer, you will benefit greatly from paying attention to how people interact with your website. Knowing just how many people per month are venturing over to your website, where they come from, and any demographics you can gather about them will help inform future content and advertising tactics.
Is your content strong enough to compel readers and visitors to return to your site? You will know if you are creating content that excites and engages your audience if metrics such as site visitor growth, bounce rate, and session length improve over time. And if these metrics are underwhelming, then it's time to go back to the drawing board.
