According to Data, People Love to Share These Types of Content

By Chloe Dinsdale Mar 24, 2020

In today’s digital world, the content you put out won’t stay in the same place forever. The work you create can be shared instantly by users all over the world to their personal networks, all at the click of a button.  In 2019,  global internet users sent an average of 41.6 million mobile messages per minute. It’s clear that people are communicating constantly, and thanks to the social media, digital communities and smartphones, we are connected like never before.

Marketer need to pay attention. Are you creating the kind of content these users want to share?

These are 3 of the most popular pieces of content that users love to share, according to Buzzsumo and Uberflip.


Josh Little at Qzzr says, “A great quiz is like a mirror - it’s hard to walk by one without taking a look.” Who can resist a good quiz? We all love learning about ourselves, and an increasing number of brands are understanding this, too. Use quizzes to learn more about your customers, deliver a personalized content experience, and even explain the benefits of your products, service, or company to the quiz-taker.

Picture Lists

Did you know visuals are processed 60,000 times faster than text in the brain? It’s no wonder images are of great importance to audiences and content-creators alike. Facebook posts with names generally get twice as many shares as posts without images, and post interactions increase with the inclusion of visuals as well. Curate multiple images into a post and your work will have a greater potential for going viral.

How-To Guides

As one of the most shared forms of content, “how-to” posts are frequently shared on Facebook, Pinterest, and LinkedIn. Most shares take place on Facebook, while “do-it-yourself”/DIY posts are heavily shared on Pinterest. Career-related “how-to” posts are, of course, most shared on LinkedIn. Users go online to learn — teach an audience how to do something that is related to your work and they will remember your brand or business for a long time.

Sharable content is engaging, entertaining, and valuable to the user. People want to share content with their networks when they feel they have gained something from it. 

After you create these kinds of popular and shareable content, push this content onto the platforms that your unique audience frequents. For instance, a quiz might not perform as well on LinkedIn as it would on Facebook. Don’t waste your time and resources putting your work where your target demographic won’t ever see it.

Want some expert assistance creating sharable content? 
Introduce yourself to chat with a Creative Strategist and learn how we can help.

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