6 Reasons Podcasts Are Perfect for Your Business

By Chloe Dinsdale Jun 3, 2019

Are you currently unimpressed with the traditional marketing techniques available for your business? Do you feel as if your marketing strategy needs an update?

Consider creating a podcast that your business can use to share information about your products and services, and about your company itself. As one of the fastest growing types of content (according to a survey by Edison Research, more than half of US adults have listened to a podcast), podcasts are a relatively easy and inexpensive way to reach audiences who may be interested in your brand or business.

Here are 6 reasons why you need to create a podcast sooner rather than later. 

1. Podcasts will help establish your brand as an industry influencer.

Need something that will establish your expertise? A podcast can give your brand or business an authoritative presence in your industry. Spread accurate information with enthusiasm and authority, and you will swiftly and effortlessly build trust with listeners and customers.

2. Podcasts are a more personable way to connect with your audience.

With a podcast, you have the incredible opportunity to create a stronger and deeper connection with listeners. Text on a website or social media post can communicate a voice, sure. But with a podcast, customers will actually hear your voice, which is much more personal than words on a page. 

3. Podcasts are a great tool for voicing brand values.

Aside from assessing your products and services, customers will assess your company’s values when making a purchasing decision. Podcasts create familiarity and give customers an easy way to determine how you run your business.

4. Podcasts help you reach your audience using a medium they love to use.

Consumption habits of listeners and customers in the 21st century are also perfectly aligned with the podcast form. A podcast gives a listener a certain amount of flexibility — he or she can do another task while listening, which allows a customer to listen to what you have to say without any major obstacles. As a podcast creator, you have flexibility as well — you can create and record at your leisure and stick to your own schedule! 

5. The barriers to entry are low in podcast production.

Want to keep costs low? Podcasts are simple and easy to produce. Use a computer and microphone to record, and use a software program to edit your audio files. Traditional advertising methods can be expensive — why not take things into your own hands? “Podcast hosting is about $20 a month, and that’s the total cost if you are doing all the editing and production yourself,” says Spencer Shaw, founder of the podcast production firm PodKick Media.

6. Podcasts can add another revenue stream to your business.

Aside from saving you money, podcasts can also make you money. Podcasts can bring in leads and sales and can also generate more revenue if the podcast is sponsored. Companies will actually pay you if your podcast has attracted an audience they are trying to reach. 


To learn more about how the StoryStudio can help your business produce custom podcasts, contact us here.


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