10 Powerful Quotes on the Importance of Knowing Your Audience

By Chloe Dinsdale Aug 9, 2019

As a marketer, you want all of your digital content to make an impact.

From blog posts to email newsletters to social media channels, what you publish serves as a representation of your brand. And if your messaging doesn’t resonate, it’ll be harder to connect your ideal customers to your brand.

A crucial part of crafting an effective marketing plan is to know who exactly your target audience is. Once you identify your different marketing personas, generalized representations of your ideal customers, and know exactly who you are trying to reach, you can determine the best way to appeal to them through your content. Learn more about what interests them, how to relate to them, and what drives them so you can speak to them the right way.

Read on for ten quotes from leading industry insiders and branding experts that prove just how important it is to know your audience.

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”  – David Ogilvy 

“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg

"If you don’t know what you want to achieve in your presentation, your audience never will.”  – Harvey Diamond

“Anticipated, personal, and relevant advertising always does better than unsolicited junk.”  – Seth Godin
“The best marketing strategy ever: CARE.”  – Gary Vaynerchuk

“There are a lot of opportunities that you can discover by listening closely to what your customers are saying.” – Joei Chan
When you know your audience, your audience knows.

Every consumer journey starts with content. A content marketing strategy helps a brand identify goals, their target audience, and a plan for the development and distribution of content.

Need a little expert assistance? We're here to help! Introduce yourself to learn how we can transform your content marketing.

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