Blogging is one of the best ways to create meaningful connections with your audience. When your blog content is thoughtful and strategically developed, your posts can bring value to your customers long after their publication dates.
Wondering what content is the most successful at attracting and retaining viewers? Or how blog readers generally interact with digital content so you can optimize your own blog for higher engagement rates?
Read on for some of today's most popular blogging trends.
- Visually appealing content is essential. Blog posts shouldn't just be text only anymore. This year is a great time to focus on creating more visual content to engage your readers. Photos, videos, GIFs, and infographics are just a few examples of embeddable content that will spruce up your posts and grab your audience's attention.
- Incorporate strong call-to-actions. Make your presence felt. Your blog posts should act as a launch pad for further interaction with your business or opportunity for your audience to learn more about your products and services. Links back to social media, FAQs, and contact pages are all great ways to get connect with your readers and direct potential customers down the funnel.
- Interactive content. If your blog takes too long to load, users will shift their attention elsewhere. Even one second of loading delay can cause 11% fewer page views.
- Factoring in email marketing. Email marketing involves collecting the email addresses of your readers by providing free value to readers (giveaways, courses, or e-books). You are six times more likely to achieve higher click-through rates through emails instead of Twitter, and email can be 40 times more effective than Facebook at getting new customers! Find ways to collect email leads with your blog post. Use pop-ups, insert sign-up links in the middle or end of your post, or use social media ads to entice users.
Looking for ways to upgrade your content marketing? Introduce yourself here to learn how StoryStudio can help you.