With the holiday season now in full swing, it can be challenging to stay on the minds of current and prospective clients. The holidays are a very busy time, with a lot of competition for your target audience's attention.
Reaching your designed audience during the holiday season doesn’t have to be difficult, especially when you incorporate this goal into your business’s strategies.
Here are our favorite holiday marketing ideas for real estate companies:
Mail something special. Why not send a holiday card or even a gift basket? Direct mail outreach is proven to be an effective way to reach your target audience and encourages the recipient to build a relationship with your brand. Make sure you include your company’s contact information, and that you are mindful of food intolerances and common allergies.
Make a charitable donation. Donate to an important cause of behalf of your clients and you’ll be helping make the world a better place.
Special delivery. Who can turn down holiday greenery? Couple this popular holiday plant with a greeting card and you have a great holiday gift that you can deliver. Or you could create a holiday wrapping kit. Gift wrap can always be valuable during the holiday season! Make the gifting process that much easier for your clients.
Make a call. Don’t underestimate the power of the human voice! A personal call sending holiday well-wishes can mean a lot.
Host a neighborhood soiree. Consider this an appreciation party for your clients. You could also use this as an opportunity to host a toy drive. Get the word out about the power of generosity, as well as the existence of your company.
Take advantage of social media. Use company social media profiles to share holiday wishes. Get creative with your social content by crafting fun video or photo posts!
Tell a story. Content marketing is the best way to reach your desired audience with a personal message. The holiday season is a great time to launch a content marketing campaign as it brings a major increase in digital traffic every year. Exposure during this time will help you build relationships between your brand and current and potential clients. Sponsored content published on a trusted digital source, such as a regional publication, will not only help you reach a wider audience but will lend credibility to your advertising efforts.