--- title: Interactive Content is the Future. These 10 Statistics Prove Why description: Here's why interactive content is so popular in 2019. image: https://hubspot.hearststorystudio.com/hubfs/shutterstock_741463504.jpg --- - [**](https://www.facebook.com/sharer/sharer.php?u=https://hubspot.hearststorystudio.com/blog/interactive-content-is-the-future.-these-10-statistics-prove-why&title=Interactive%20Content%20is%20the%20Future.%20These%2010%20Statistics%20Prove%20Why&picture=https://cdn2.hubspot.net/hubfs/3298606/shutterstock_741463504.jpg&description=Here's%20why%20interactive%20content%20is%20so%20popular%20in%202019.) - [**](https://twitter.com/share?source=https://hubspot.hearststorystudio.com/blog/interactive-content-is-the-future.-these-10-statistics-prove-why&text=Interactive+Content+is+the+Future.+These+10+Statistics+Prove+Why%20-%20https://hubspot.hearststorystudio.com/blog/interactive-content-is-the-future.-these-10-statistics-prove-why) [Content Marketing](https://hubspot.hearststorystudio.com/blog/tag/content-marketing) # Interactive Content is the Future. These 10 Statistics Prove Why By [StoryStudio](https://hubspot.hearststorystudio.com/blog/author/story-studio) Jun 10, 2019 “The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them.” – [Ion Interactive Marketing ](https://www.ioninteractive.com/) There’s a good chance you’ll enjoy interactive content just as much as users do. Perhaps not for the participation aspect — active engagement with interactive content is typically the role of the consumer — but as a brand or business, you will surely love the returns interactive content can yield. More participatory content can bring you a wealth of benefits: more click-throughs and conversions, longer page views, and a powerful way to set yourself apart from other businesses. **With its rising popularity, interactive content is our present and future of digital marketing. Here’s why. ** - 88% of marketers say that interactive content is effective in differentiating their brand from competitors. - 81% agree that interactive content grabs attention more effectively than static content. - **75% of marketing participants said they anticipated that their company organization would increase their use of interactive content marketing.** - 93% said interactive content is somewhat or very effective at educating the buyer, versus just 70% for static content. - 96% of users who start BuzzFeed quizzes finish them — proving that Internet users love online quizzes, a form of interactive content.  - **88% of B2B marketers said at least 10–30% of their content would be interactive by 2018. ** - 79% of marketers agree interactive content has reusable value, resulting in repeat visitors and multiple exposures. - 91% of B2B buyers prefer to consume interactive and visual content.  - **Users ignore over 80% of digital ads.** - Interactive content generates 2x more conversions than passive content.    - [**](https://www.facebook.com/sharer/sharer.php?u=https://hubspot.hearststorystudio.com/blog/interactive-content-is-the-future.-these-10-statistics-prove-why&title=Interactive%20Content%20is%20the%20Future.%20These%2010%20Statistics%20Prove%20Why&picture=https://cdn2.hubspot.net/hubfs/3298606/shutterstock_741463504.jpg&description=Here's%20why%20interactive%20content%20is%20so%20popular%20in%202019.) - [**](https://twitter.com/share?source=https://hubspot.hearststorystudio.com/blog/interactive-content-is-the-future.-these-10-statistics-prove-why&text=Interactive+Content+is+the+Future.+These+10+Statistics+Prove+Why%20-%20https://hubspot.hearststorystudio.com/blog/interactive-content-is-the-future.-these-10-statistics-prove-why) ## You might also like [Brand Awareness](https://hubspot.hearststorystudio.com/blog/tag/brand-awareness), [Digital Marketing](https://hubspot.hearststorystudio.com/blog/tag/digital-marketing), [Content Marketing](https://hubspot.hearststorystudio.com/blog/tag/content-marketing), [Native Advertising](https://hubspot.hearststorystudio.com/blog/tag/native-advertising), [Social Media](https://hubspot.hearststorystudio.com/blog/tag/social-media), [Influencer Marketing](https://hubspot.hearststorystudio.com/blog/tag/influencer-marketing) ## [The Influencer Advantage: Leveraging Influencer Collaborations for Authentic Advertising](https://hubspot.hearststorystudio.com/blog/the-influencer-advantage-leveraging-influencer-collaborations-for-authentic-advertising) There’s no denying the power of influence. 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