--- title: Getting Started With Sponsored Content description: We all know that content is a wildly powerful marketing tool. image: https://hubspot.hearststorystudio.com/hubfs/multiracial-group-of-people-looking-down-at-smart-PDRLUFN.jpg --- - [**](https://www.facebook.com/sharer/sharer.php?u=https://hubspot.hearststorystudio.com/blog/getting-started-with-sponsored-content&title=Getting%20Started%20With%20Sponsored%20Content&picture=https://cdn2.hubspot.net/hubfs/3298606/multiracial-group-of-people-looking-down-at-smart-PDRLUFN.jpg&description=We%20all%20know%20that%20content%20is%20a%20wildly%20powerful%20marketing%20tool.) - [**](https://twitter.com/share?source=https://hubspot.hearststorystudio.com/blog/getting-started-with-sponsored-content&text=Getting+Started+With+Sponsored+Content%20-%20https://hubspot.hearststorystudio.com/blog/getting-started-with-sponsored-content) [Content Marketing](https://hubspot.hearststorystudio.com/blog/tag/content-marketing) # Getting Started With Sponsored Content By [StoryStudio](https://hubspot.hearststorystudio.com/blog/author/story-studio) Oct 1, 2019 We all know that content is a wildly powerful marketing tool for brands. In fact, according to research by [Hubspot](https://blog.hubspot.com/marketing/sponsored-content-that-doesnt-suck), people remember branded content twice as long as they remember traditional advertisements. Plus, it is [22x more engaging than banner ads](https://www.pressboardmedia.com/2018-branded-content-benchmarks/). From long-form articles to podcasts and videos, creating valuable content requires a bigger investment than using other advertising channels and takes time to produce. However, sponsored content results in way more bang for your marketing buck. Branded content distributed by a trusted publisher results in [50% higher brand lift](https://www.nielsen.com/us/en/insights/article/2016/quality-branded-content-outperforms-pre-roll-advertising/).   If you are considering pursuing a branded content strategy, but are unsure about devoting your own time and resources to creating branded content that works, hope is not lost. That's where we come in. The StoryStudio produces end-to-end custom branded content experiences. Expertly designed and targeted native advertisements are included in all campaigns to bring readers to the content, ensuring content is put in front of the right people. Content lives on Hearst's digital publications and is in the look and feel of the site, creating a non-disruptive experience for your audience while lending the credibility of the Hearst name to your brand. With trusted local publications spread out throughout the United States, brands have access to both regional and national audiences. ##### **Learn more about what we can do for your brand:**   - [**](https://www.facebook.com/sharer/sharer.php?u=https://hubspot.hearststorystudio.com/blog/getting-started-with-sponsored-content&title=Getting%20Started%20With%20Sponsored%20Content&picture=https://cdn2.hubspot.net/hubfs/3298606/multiracial-group-of-people-looking-down-at-smart-PDRLUFN.jpg&description=We%20all%20know%20that%20content%20is%20a%20wildly%20powerful%20marketing%20tool.) - [**](https://twitter.com/share?source=https://hubspot.hearststorystudio.com/blog/getting-started-with-sponsored-content&text=Getting+Started+With+Sponsored+Content%20-%20https://hubspot.hearststorystudio.com/blog/getting-started-with-sponsored-content) ## You might also like [Brand Awareness](https://hubspot.hearststorystudio.com/blog/tag/brand-awareness), [Digital Marketing](https://hubspot.hearststorystudio.com/blog/tag/digital-marketing), [Content Marketing](https://hubspot.hearststorystudio.com/blog/tag/content-marketing), [Native Advertising](https://hubspot.hearststorystudio.com/blog/tag/native-advertising), [Social Media](https://hubspot.hearststorystudio.com/blog/tag/social-media), [Influencer Marketing](https://hubspot.hearststorystudio.com/blog/tag/influencer-marketing) ## [The Influencer Advantage: Leveraging Influencer Collaborations for Authentic Advertising](https://hubspot.hearststorystudio.com/blog/the-influencer-advantage-leveraging-influencer-collaborations-for-authentic-advertising) There’s no denying the power of influence. While the term... [Read More](https://hubspot.hearststorystudio.com/blog/the-influencer-advantage-leveraging-influencer-collaborations-for-authentic-advertising) [Brand Awareness](https://hubspot.hearststorystudio.com/blog/tag/brand-awareness), [Content Marketing](https://hubspot.hearststorystudio.com/blog/tag/content-marketing), [Interactive](https://hubspot.hearststorystudio.com/blog/tag/interactive), [Timeline](https://hubspot.hearststorystudio.com/blog/tag/timeline) ## [How Brands Use Interactive Elements to Drive Engagement](https://hubspot.hearststorystudio.com/blog/interactivity-in-sponsored-content-how-brands-use-interactive-elements-to-drive-engagement) Recently, my family took a trip to Spain. While exploring things to... [Read More](https://hubspot.hearststorystudio.com/blog/interactivity-in-sponsored-content-how-brands-use-interactive-elements-to-drive-engagement) [Content Marketing](https://hubspot.hearststorystudio.com/blog/tag/content-marketing), [Home & Garden](https://hubspot.hearststorystudio.com/blog/tag/home-garden) ## [The Blueprint to Content Marketing for Home Improvement Brands](https://hubspot.hearststorystudio.com/blog/the-blueprint-to-content-marketing-for-home-improvement-brands) In the past 12 months, 68 percent of homeowners started or completed... [Read More](https://hubspot.hearststorystudio.com/blog/the-blueprint-to-content-marketing-for-home-improvement-brands) ### Subscribe to the StoryStudio newsletter The latest content marketing trends delivered right to your inbox.