12 Content Marketing Stats that Demand Your Attention

By Alison Pfaff Jun 4, 2019
What’s growing faster than content marketing these days? 

As consumers tire of disruptive marketing and annoying sales tactics, marketers are adjusting their approach. They have found that traditional marketing techniques are less valuable, and content marketing — which focuses on the customer, transparency, and authenticity — is coming out on top. 

Curious to know more about the value of content marketing? Here are the top 12 statistics you should not ignore:
  1. In comparison to outbound marketing, content marketing costs 62% less and generates over 3x as many leads.(Content Marketing Institute)

  2. Content marketing on Twitter has led to a great ROI for the platform, especially for small business owners: 69% of people have purchased something from a small business after following them. (Twitter)

  3. Content marketing drives more conversions, with conversion rates 6x higher than those of traditional marketing methods. (Content Marketing Institute)

  4. People are turning away from the television and more towards the internet as their source of news and information: almost half of 18- to 49-year-olds get their news and information online. (Pew Research Center)

  5. 63% of businesses don’t have a documented content strategy. That’s a lot of competitors not taking advantage of an invaluable marketing technique. (Content Marketing Institute)

  6. If you’re a small business with a blog, you will get 126% more lead growth than small businesses without blogs. (Hubspot)

  7. A website with blog content will have 434% more search engine-indexed pages than the websites that do not publish content. (Content Marketing Institute)

  8. Mobile content marketing is on the rise: searches happen on mobile devices more than on desktops. Now 57% of all web traffic comes from mobile devices in the US. (BrightEdge)

  9. Promote your content with the use of email marketing: for each dollar spent, email marketing will have an ROI of $44. (Campaign Monitor)

  10. 70% of internet users want to learn about products through content versus traditional advertisements. (Search Engine Journal)

  11. 87% of buyers are persuaded when an industry influencer shares content. (Demand Gen Report)

  12. In 2019, content marketing revenue is expected to exceed $300 billion. (Statista)

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