It will also be helpful to take a look at metrics in order to parse out what has resonated with your audience the most, so you can find your top-performing strategies. Was there a video that was shared a lot on social media? Did a particular blog post bring an unheard of amount of traffic? This means the content produced in these cases struck a chord with consumers — use this content again, but rework and refresh it as if it were new!
Lastly, take a look at your consistency. Specifically, how often do you provide value to a target audience? Have you driven sales by attracting your demographic with useful information on a regular basis? If yes, it is likely that you have properly captured consumer attention and business. You may be publishing infographics regularly, or even engaging directly and frequently with clients via social media posts. If, instead, your consistency is lacking, you are missing major opportunities to attract and engage an audience, as well as position yourself as an industry leader.
Whether or not you believe your content marketing efforts have been effective, there is always room for improvement. Be sure to refresh your content marketing strategy every so often in order to stay competitive and bring your brand’s marketing A-game to customers.